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Mobile measurement and what to do about it
By Mike Ricci A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile...
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Mobile’s mountain of measurement
Mark Hughes By Mark Hughes We have heard a lot about cross-platform measurement. The Interactive Advertising Bureau recently stated the two most important pillars for digital measurement as part of the...
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Mobile measurement: Crumbling cookies and the importance of offline
John Busby is vice president of the Marchex Institute By John Busby As consumers spend more time on their mobile phones and less time on PCs, it feels like we need a support group for digital marketers...
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3 rules by which to measure mobile creative
Brian d’Alessandro is vice president of data science at Dstillery By Brian d’Alessandro Mobile advertising is the new kid on the digital advertising block. The mobile fanfare has been blasting for...
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Measurement boundaries to include offline behavior for mobile campaigns
BJ Hatcher By BJ Hatcher Over the last several years, we have seen mobile marketing emerge and rise in complexity and offerings to advertisers. The mobile space is dedicated to delivering optimal...
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3 ways to approach mobile measurement
Ken Harlan is cofounder/CEO of MobileFuse By Ken Harlan For people involved in the mobile advertising industry, there is one burning question that has been an elephant in the room for the last few...
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10 mobile metrics to measure engagement
Justin Bauer is head of product at Amplitude By Justin Bauer By definition, user engagement is exactly what the name suggests. For an application to succeed, users have to understand its core value and...
View ArticleMeasuring mobile engagement and accelerating time to insight
Mobile marketing will continue to change as usage patterns evolve. One thing that will not change is the need for accurate and timely marketing performance measurement.
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